Two years ago, I reviewed a Horween Dublin leather watch strap by Joel Mills of Choice Cuts Industries. I loved its rugged good looks, careful craftsmanship, and $55 price tag. That strap is still on
the same Christopher Ward C60 pictured in the review, and I have
ordered a couple of others to keep it company: a Polished Sand strap
with black stitching for my Bernhardt Binnacle Diver, and a Coffee Bean
perforated rally strap for my vintage Majestime (see bottommost
pictures). When Joel told me he had improved his design, I had to have a
look.

The
new strap retains the same look as the older models. Their straight
cut, raw edges, and sparse stitching have a tough, simple appearance,
but Joel's clean construction gives them just the right amount of
polish, and it is this latter part that distinguishes the new line. Joel
is now shaving down the lug tabs and making the keepers from thinner
leather. The new strap is a little over 2mm thick, and about 5mm at the
lugs, where the old model was 5.5mm. It sounds insignificant, but we
watch nerds know a millimeter is a huge unit in our world. I noticed the
better fit right way once I put it in my wrist.

For
my review strap, I selected Horween Olive Leaf leather with Derby
keepers and a straight line of golden brown stitching across the top.
Olive Leaf is a deep brown with a slightly greenish undertone. I had my
own ideas about stitching but ultimately deferred to Joel's expertise
and I am glad I did. The golden brown thread he suggested keys to the
keepers and both pop against the earthy color beneath. A standard length
(110/70mm) is the perfect fit on my 6.5" wrist.
Joel's straps may be new and improved, but they are lovely as ever and still only $55. Check them out at the Choice Cuts Etsy Store.


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